In this PSA about sending nudes – otherwise known as ‘sexting’- we explore the risks, pressures, and realities of what can happen when teens share intimate photographs. The messages most kids get from adults is “just don’t do it,” but sending nudes has still continued to grow into a cultural norm across all ages. But our script and concept were developed with input from our BAE Breakers (student ambassadors) around the country, so we could approach the issue in a non-judgmental way.
“Most of the information we get about online communication is ‘just don’t send nudes.’ But this approach is unrealistic, victim blaming, and doesn’t address the real problem. We are not here to shame kids for sending nudes. We want to offer them the opportunity to learn about the risks and talk about the pressures that surround sending and forwarding explicit pictures.”

– Molly Gallenberg, BAE Breaker Ambassador and #nudes Associate Producer

We offer an annual license to use this video with an adjoining teaching guide and posters.

JAMA Pediatrics, March 2018

15% of teens under 18 years old reporting that they send nudes, 27% receive them, and another 12% forward them.

Sarah Thomas, Northwestern University study, February 2019

An analysis of 500 accounts from 12 to 18-year-old girls about negative experiences sexting found that 2/3rds of them had been asked to provide explicit images — and that the requests often progressed from promises of affection to “anger displays, harassment and threats.”

Sarah Thomas, Northwestern University study, February 2019

Less than 8% of girls shared explicit pictures because they wanted to; the rest did so because of a desire to please, acquiesce to, or avoid conflict with a boy. Moreover, while researchers found that both girls and boys send nude photos to one another, boys are nearly four times as likely to pressure girls to do so than the reverse. If the pair was already dating, the idea was often normalized with claims like ‘everyone else has a picture of their girlfriend,’ and if girls hesitated, some boys threatened consequences to the relationship.”

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